What do List Price Or Was Price on Amazon Really Mean, And Are they Accurate?

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What do List Price Or Was Price on Amazon Really Mean, And Are they Accurate?

On the product detail page of an item on Amazon there are few types of prices that may be displayed besides for the current price. List Price, Was Price, strike-through pricing or “You Save xx%”. Here are the meaning of these price as defined by Amazon.

List Price: 

The List Price is the suggested retail price of a product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will only display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in the past 90 days for non-seasonal products (like TVs and Headphones) and in the past 180 days for seasonal products (like ski jackets and shoes). List prices may not necessarily reflect the prevailing market price of a product.

The Was Price is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers for the product during a limited time deal. For Amazon Fresh offers the Was Price is calculated as the median price offered locally for at least 28 days of the last 90 days.

The New price is the current price of the same product in new condition on Amazon.com.

You may see additional strike-through pricing and savings information:

  • Based on savings from the “List” or “Was” price, items may also have a You Save dollar value and percentage-off display.
  • Lowest Price in 30 Days or Best Price in 30 Days means that the current price is lower than, or equal to, the lowest featured offer price for this item sold on Amazon in the past 30 days.


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